The end of the world (or the beginning)

So, the other day I was working on a project when a commercial for guys gone wild came on. Of course, I laughed my ass off, but, as I wiped the tears from my eyes I realized that this sort of thing probably has an audience. Now, I didn't find any interest amongst my women friends, who tend to be a savvy bunch. But that doesn't mean that this video won't find one elsewhere. So, I find myself wondering what this indicates as a greater cultural trend. In my mind's eye, there has been an increased focus on male grooming. Call it the the "Queer Eye Effect"
if you want. All I know is that if what I see around the city, which grant it is a lot more focused than what you find else where, than the days of King of Queens are numbered. By this I mean no more shows of shlubs with totally hot spouses. Or to put this another way, I'm getting the feeling that female expectations of the male form will soon match male expectation of the female form.

Note: they had to put an entire Stiller in front of the guy to hide that ass!